Trade marks
EU trade marks
A European Union trade mark (EUTM) is a single, unitary right covering all 27 member states, administered by the EUIPO under Regulation (EU) 2017/1001. One application, one registration, one renewal — Union-wide.
What this covers
Filing strategy and clearance across the EU; preparation and filing at the EUIPO; prosecution through examination; opposition and renewal; and conversion or seniority advice where a portfolio spans national and EU rights.
The procedure
The EUIPO examines on absolute grounds and publishes the application; third parties may oppose within three months of publication on the basis of earlier rights. A EUTM, once registered, lasts ten years and is renewable indefinitely. Paris priority and EU seniority may apply.
How we are instructed
We act as your EUIPO representative, manage the specification and classification, handle examination and opposition, and report on a fixed schedule. The unitary nature of the EUTM is its strength and its risk — a single earlier right anywhere in the Union can block it — so clearance matters.
Common questions
- What happens to a EUTM if it is refused or attacked in one member state?
- Because the right is unitary, a successful objection based on an earlier right in one member state can defeat the whole EUTM; conversion to national applications (including a Romanian one) may then preserve the filing date.